As a blogger, you’re told from the minute your site goes live that an email list is crucial. You may have brushed this off, deciding your time would be better spent tweaking your theme or driving up your traffic.
You forget about it, and the months tick by before you remember that you still don’t have any email marketing. Although there is revenue related to this, the main goal should be connecting with your subscribers.
In the past two months, WPoutcast has updated their theme, hired an editor, and started an email marketing campaign with the popular MailChimp software. We use the Bloom WordPress plugin to create the pop-up you see periodically on the blog, and this plugin works in harmony with MailChimp. I am still exploring the features and experimenting with this service, so for now I will show you how to create your first campaign using MailChimp for your blogs RSS feed.
It works like this:
- When a visitor comes to your blog, a window will appear prompting them to join your email list and stay up to date on all of your content. There will be a box to type their email as well as a call-to-action “subscribe now” button.
- Once you reader completes all the fields in your subscriber box creation, they will receive a personalized email with a confirmation link to truly opt-in to the list.
- They are now on your email list! They will be notified when you publish a new post. You can select the time of day that this email goes out and customize the template that it is sent in.
MailChimp has a free version, but the $10 plan is absolutely worth it. Compare the features and remember, you can cancel your subscription at any time.
I didn’t import a subscriber list when I got the account. I decided to start fresh with zero subscribers and create everything from scratch, including building up trust with future subscribers. MailChimp is loaded with features. Let’s get started with how fast you can create your RSS feed subscription list. (They have a pay as you go type plan as well)
Creating The Campaign
Let’s just assume that there are no campaigns in the screenshot below and this is a brand new account (like it was just a few hours ago).
gives you so many options right from the get-go. Look at the options provided.
MailChimp makes the process of creating an RSS Campaign straight forward. On the next screen, fill in your blog’s URL with /feed/ at the end of it. Don’t mind my example, Google won’t know.
This is the best part! You can select what day and time your latest blog post email will be sent to your subscribers.
Now we are going to get into the fine details of setting up just a RSS email campaign. First up is the following page, I basically didn’t change anything.
The next section is where you choose what features you want. MailChimp
is worth every penny thus far.
Make sure you have an Google Analytics
account. You should have one already but if you don’t, stop right now and go create one. Then install the Google Analytics by MonsterInsights
plugin so your blog and your MailChimp are linked.
I have already linked two of my social media accounts with MailChimp, but wont use this feature until I learn more about it.
The next section is the email design. You can choose a plain text template or a pre-made one, both are completely customizable. The pre-made ones come with any paid account.
It feels like I am in a WordPress dashboard editing a blog post when creating the actual email. There are unlimited options to customize. You can even upload your own images.
That’s the last step in creating the RSS feed campaign. It’s not that bad of a process now, is it? Let me know if you have used this service before in the comment section. There is so much more to utilize with MailChimp that I have yet to discover. Go Sign Up
for a free account and read there support section for how to import lists.
Educate your followers about why they should start a subscriber list and show them how easy it is to use MailChimp.
How has your list helped your blog grow?