Whether you consider yourself a casual blogger or an entrepreneur keen on growing your business, it’s always essential to increase blog readership. One thing’s for sure, readership translates to an audience. If you’re not writing for an audience, then why blog in the first place?
It’s one goal for you as a blogger to get more people to read your content. Growing your influence or closing more sales just isn’t possible without readers, so you will have to invest time and resources on tactics that will invite more visitors and create more opportunities.
Don’t let your voice get buried under a heap of online noise. Make it stand out with these seven surefire tips for increasing your blog readership.
1. Plan your content from the get-go
Most bloggers assume that publishing content every day is already enough to drive visitors and increase engagements. But retaining these visitors takes content that’s valuable and relevant.
Especially if you’re aiming to build relationships with your audience, creating boring content just won’t cut it. You will have to plan out a content strategy that emphasizes value and focuses on achieving specific goals. You will need ample time to plan out your content strategy and determine what works and what provides the most value for our audience as well as for yourself.
2. Craft stellar headlines
What makes a piece of content stand out from all the rest? It’s the headline, of course. After all, nothing gives an online user a compelling reason to read a blog post quite like a clever and well-structured headline. For this, make sure that it communicates value to your reader and allows you to build trust with them.
3. Never push SEO to the sidelines
We all know how tedious and complicated SEO is, but it’s still an ingredient for success when you’re cooking up a blog with a compelling message to share.
For many companies listed in BestSEOCompanies.com, your success would depend on how you select and use keywords according to the context of your articles, how you optimize your snippets, and how you create copies that get approved by search engines. You can use plugins such as Yoast to help you improve your content and ensure higher inbound traffic.
4. Optimize your website design
In order to retain readership, the design of your blog is just as important as the content itself. An intuitive interface coupled with effective color and stylistic choices can work towards increasing your blog’s authority. Moreover, you also need to reduce the loading speed by compressing images and reducing HTTP requests. This will help prevent visitors from exiting the site too soon.
5. Check your numbers
Analytics may seem like a negligible part of managing a blog. However, it would be impossible to tell whether you need to improve your blog without information about its performance.
Site metrics such as page views and bounce rates can tell you a lot about your blog readership. They are invaluable in focusing your attention on the things you will need to improve in order to attract a larger following. That being said, check your analytics from time to time and tweak your blog based on the data you collected.