Protecting your online reputation is important and it can cost a lot less than you think – namely free. Here are some tips to protect it.
Claiming Your Name
In order to protect your online reputation, you will want to claim your name as soon as possible.
One of the first steps involved in protecting your reputation is to secure and claim your personal or business name online. This is going to include domain name, social media profiles, forums as well as review sites.
If you do not register your name in multiple instances, you create the possibility of another entity creating these accounts first. It is essential that all content posted under your name is coming from you.
Create Incredible Content
According to VelSEOity.com, creating simply amazing content is one of the best ways to ensure you not only show up in the search results but are clicked on as well.
Even if you are a new business without a lot of content available online, that can be changed starting today by creating engaging and valuable content.
One of the easiest ways to begin this process is by creating a blog to your website. COnsider the thoughts and questions your audience may have and begin by sharing your own expertise.
You may also want to update your social media profiles by adding quality content that may not always sell but helps your audience as well.
Answering And Interacting
When people post a comment about you or your business online, be sure to answer.
When you are alerted about a comment on a website or social media profile, be sure to respond quickly in a friendly manner. This is even more true if the comment is negative.
More than likely, people are going to see these types of comments and how you respond is equally important. This is going to establish you as an individual or business who cares about their clients and genuinely wants to help.
Allow Your Customers To Be Positive About You
Your customers are your best resource for sending out a positive reputation.
Positive content that has not been created by you is truly the most powerful content online, so always ask for testimonials and reviews. You can encourage these reviews any offering discounts and freebies on your services and products. However, a good number of customers are more than willing to share their experience and help other customers out.
If you go above and beyond to ensure customer satisfaction, they will be ready to sing your praises online to help improve your overall online reputation.
Keep In Check With Your Name
Be sure that you have alerts created for your name in an effort to monitor your online reputation.
When you have these alerts set up, you need to be vigilant about your online reputation. There are free programs available online such as Google Alerts which will notify you as soon as someone mentions your name online.
When setting up alerts. you will also want to follow for your product names as well as typical keywords such as, scam, review, horrible and awful. You will also want to be on the lookout for any common misspellings of the name. This way, you will always know if there has been any negative comments written about you online in an effort to ruin your reputation.