A WordPress website has a huge impact on the online audience in today’s digital world. WordPress is a platform which makes it easy for photographers to share their work online. You don’t have to be a website developer or designer to use WordPress. It’s easy to use and manage.
Unfortunately, most photographers don’t use WordPress properly. In this post, we have compiled some of the mistakes that bloggers and photographers can avoid for better content management on this platform. Here are 5 common mistakes made by photographers while using WordPress and how they can avoid them:
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Having a very boring and generic theme
Photographers invest so much in photography tools and camera lenses so that they can get the best pictures to sell. What most photographers forget is that they need to establish an online presence so that they can be visible to their target audience.
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Having a theme on your site that is dull, boring and too generic would make your audience disinterested in your work. That’s like losing potential clients because your store looks weird and messy. Treat your site as your digital store and buy a perfect theme to show your skills. You will not only get more attention from your visitors you will also end up having great conversions as well. Bounce rate and how much your visitors like to stay on your site matters a lot for your business.
Most photographers face a dilemma regarding image sizes on their website. Professional photography image files are always large and big files which slow down the website, so photographers resize them in order to keep the site fully optimized. This isn’t right. Large and high-quality images are important for you to upload on your site as they showcase the best of your work and its details. There are plugins to improve the loading time on your site. Instead of compressing your image files, you must install plugins to improve your site speed.
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Random image filenames
These mistakes are not only limited to themes or resizing images, some photographers have no idea about search engine optimization as well. SEO is the key to gain visitors on your site and have the right kind of audience search your site in search engines. When you have random image file names on your site like Image1.jpg, DSC-9978-99.jpg or 145.jpg, this affects your site’s SEO negatively.
An optimized image filename enables the search engines to catch your data when someone is searching for something that your site is also offering. For instance, burj-khalifa-dubai-mall.jpg is how you should name your image files. Make sure to use hyphens instead of spaces between words as this makes your image name easily readable by search engines. Don’t forget to fill in the image title and alt name fields while uploading images on your site.
Ignoring featured image option
Another blunder that photographers do while using word press is they assume that the portfolio is enough to present their work. They don’t utilize digital marketing strategies to promote their site. Using blogs and option like featured image helps you connect with social media audiences as well.
There is no harm in putting your best work in form of portfolios on your site but that doesn’t mean ignoring so many other options on WordPress which can help you gain lots of traffic on your site.
Not having a cached version of the website
A gorgeous website with useful content and amazing images will attract the audience towards your site but it won’t have a lasting impact on them if it takes ages to load. They will lose their interest and go away. The best thing to fix a problem like this is to have a cached version of your website.
A cached version of the site will reduce the loading time of the webpages and that will make your clients happy. There are quite a lot of plugins to help as well. To save yourself from having a slow site, you must install plugins like W3 Total Cache for better user experience. It will even reduce the downloading time and has other useful features that will help your site in long run.